Staff Writer
The Franchise Association of South Africa (FASA) has launched its expanded 2027 Annual Conference and Expo (Confex), which will take place at Emperors Palace in Boksburg, Johannesburg on 24 and 25 February 2027.
FASA chief executive officer Freddy Makgato says the event signals a new chapter for both the association and the broader franchising industry.
“We need to break barriers to build South Africa’s economy. This is a new journey for FASA, and we are changing how we work. We believe in entrepreneurship and in partnerships that help people build sustainable businesses,” he said.
Under the theme “Implementing Franchising Today”, the expanded two-day platform brings together franchisors, franchisees, investors, suppliers, policymakers and prospective entrepreneurs for learning, connection and business development.
The programme reflects FASA’s commitment to advancing a sector that creates pathways into business ownership, skills development and employment.
A defining development for 2027 is Confex’s strengthened African outlook. FASA is now a member of the Africa Franchise Association, which brings together national franchise associations and expert partners from across Africa to build, grow and elevate franchising across the continent.
Eight franchise associations have already joined the network, creating a stronger continental community that Confex can engage.
“The African focus will broaden the conversations and connections available through Confex, while supporting collaboration across markets,” explained Makgato.
“It also reinforces the role that franchising can play in enabling entrepreneurs through established systems, training, mentorship and operating support.”
Makgato encouraged industry, government and the private sector to participate in the momentum behind FASA’s evolving journey.
Partners who engage at this formative stage can help shape a platform that promotes practical solutions, stronger networks and opportunities across the franchising ecosystem.
FASA’s Conference and Expo is delivered in partnership with key industry stakeholders, reflecting the value of public and private sector collaboration in supporting entrepreneurship and economic participation.
Warren Hickinbotham, head of sponsorships for FASA, says the platform offers companies an opportunity to align their brands with entrepreneurship, job creation and transformation.
“If you believe, like I do, that South Africa builds itself one entrepreneur at a time, one job, one skill and one franchise at a time, then this is where you put your name behind that belief.”
Confex 2027 expands from one day to two days of programming in response to feedback from delegates and sponsors.
The format will allow more time for keynotes, panel discussions, breakaway sessions, networking and meetings across the franchising value chain.
