Ithete urges Okahao residents to turn culture into economic opportunities

SWAPO parliamentarian Natangwe Ithete has challenged Okahao residents to take an active role in the town’s economic development, saying local sport, cultural heritage and businesses must become part of efforts to improve livelihoods.

Speaking at the official opening of the 2026 Ehao Cultural Expo and Mayoral Cup, Ithete said the annual event offered opportunities to promote local talent, support businesses and strengthen the town’s economy.

“Simply put, Okahao cannot develop without us, and we cannot develop without developing local sport, cultural heritage and local trades,” he said.

According to Ithete, he has been following the expo’s growth over the years, and described it as an important part of Okahao’s business ecosystem.

He highlighted the Mayoral Cup as a platform for identifying and developing young sporting talent, saying communities across the country had footballers, netball players and other athletes who needed opportunities to demonstrate their abilities.

He also welcomed the government’s initiative to construct sports stadiums in every constituency, pointing to improvements at UuKwangula Stadium in the Oshana Region.

He further explained that such facilities could encourage young people to participate in sport, develop their abilities and keep away from alcohol and drug abuse.

He called on residents to use digital platforms to promote tourism, agriculture, creative industries and business activities.

Ithete also stressed on the importance of traditional leadership in preserving cultural heritage, recognising Chief Johannes Mupiya of the Ongandjera Traditional Authority, who is the expo’s patron.

The 2026 edition is being held under the theme, “Building a prosperous town through sports, culture, and opportunities”.

The expo, which started on Tuesday and runs until Sunday, features exhibitions and trading activities, the Mayoral Cup, Oxungi cultural storytelling, a music bash, livestock auctions and exhibitors’ awards.

The Ehao Cultural Expo was first held in 2019 and attracted more than 100 exhibitors. Its 2023 edition recorded 122 exhibitors, while the 2024 fundraising gala generated pledges exceeding N$700 000.

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