Niël Terblanché
Seasoned professionals from the broadcasting industry launched the Society of Broadcast Veterans (SBV) an initiative to mentor, inspire, and support the next generation of media talent.
The forward-thinking initiative was launched on Friday.
By bridging the gap between traditional broadcasting principles and modern journalism, the SBV aims to equip young broadcasters with the skills and knowledge they need to thrive in a constantly changing industry, ensuring that the future of media remains rooted in credibility, integrity, and passion.
Kolie van Coller, convener of the SBV, stressed the significance of this initiative.
“We recognise the challenges that young and emerging broadcasters face today, from coping with technological advancements to standing out in an increasingly competitive field. Through this association, we want to give back to the industry that has given us so much and help shape the future leaders of the industry,” he said.
He added that while the industry is constantly changing, certain core principles—such as credibility and truth—remain timeless, and these will be the focus of the SBV’s mentoring efforts.
According to Van Coller, one of the central aims of the SBV is to provide one-on-one mentorship, offering personalised guidance to young broadcasters on everything from professional development and leadership skills to the art of storytelling and the technical aspects of the industry.
Broadcasting, according to Van Coller, is not just about presenting information, but about crafting a narrative, creating an image in the listener’s or viewer’s mind, and constantly finding new and engaging ways to communicate.
“You are only as good as your last word on air. Every day, every hour, even every minute requires a creative, insightful approach,” he explained.
He said that in addition to mentorship, the SBV plans to host regular workshops covering a wide range of topics, from industry trends and technical skills to ethical journalism.
“In today’s media environment, where the line between fact and fiction is often blurred, these workshops will place a strong emphasis on truth, combating fake news, and maintaining journalistic integrity,” he added.
Van Coller acknowledged that fake news and a lack of passion are some of the biggest challenges facing the industry today, and the SBV aims to provide young broadcasters with the tools to navigate these difficulties.
He added that the SBV will also create platforms for networking, giving young and aspiring broadcasters the opportunity to connect with veterans, industry experts, and other key stakeholders.
“These networking opportunities will be vital for helping young professionals establish themselves in an increasingly competitive media landscape.
Following the launch, the SBV announced its first major initiative—a nationwide mentorship program, open to aspiring broadcasters and young professionals.
Van Coller said that the program will offer participants the chance to work directly with experienced broadcasters, gaining invaluable insights and learning from their wealth of experience. Applications for the mentorship program will soon be available on the official SBV Facebook page.
Friday’s event, which attracted a host of community leaders, representatives from educational institutions, and media practitioners, marked the beginning of a crucial endeavour aimed at preserving the legacy of broadcasting while helping young media enthusiasts navigate the rapidly evolving landscape of modern journalism.
The SBV comprises a distinguished group of broadcasting veterans, each of whom boasts decades of experience across radio, television, and digital platforms.