Revitalizing Namibia’s Tourism and Hospitality Industries: A Path to Economic Recovery

Revitalizing Namibia’s Tourism and Hospitality Industries: A Path to Economic Recovery

Revitalizing Namibia’s Tourism and Hospitality Industries: A Path to Economic Recovery

Josef Kefas Sheehama The global tourism industry, contributing approximately 10% to the global GDP, holds immense significance. In Namibia, tourism and hospitality contribute N$7.7 billion, equivalent to 3.7% of nominal GDP, with an indirect contribution of N$24.8 billion or 12.0%. Despite its importance, the industry faced severe setbacks due to the COVID-19 pandemic, necessitating strategic interventions for recovery. The Namibian Ministry of Environment, Forestry, and Tourism aims to rejuvenate the tourism sector by emphasizing domestic tourism and marketing Namibia as a safe holiday destination. Acknowledging the Namibian Tourism Board’s role, the Ministry’s active involvement is deemed critical in navigating the…
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