Lira

Jackie Wilson Asheeke Last week, online and print media exploded with public discontent over the selection by the Federation of Namibian Tourism Associations (Fenata) of Lira, a South African singer/celebrity, to be its first Travel Ambassador Initiative (TAI) personality. The songstress has been asked to remind South African and other markets that Namibia is great, nearby, easy, world-class tourism destination. The negative local reaction to her appointment shows that many have missed the point. Fenata is the private sector tourism industry umbrella organization. One of its roles is to represent the interests of its members and support increased tourism to…