8th Southern Africa Broadcasting Association

Niël Terblanché While artificial intelligence (AI) has the potential to reshape media, it must be wielded thoughtfully, with a commitment to truth and public service at its core. Vice President Netumbo Nandi-Ndaitwah highlighted the transformative potential of artificial intelligence (AI) in media while opening the 8th Southern Africa Broadcasting Association (Saba) Broadcast and Digital Media Convention in Swakopmund. Addressing media professionals from across the Southern African Development Community (SADC) region, Nandi-Ndaitwah stressed that AI could revolutionize broadcasting by making it more inclusive, accessible, and impactful. She, however, cautioned that this transformation must occur with ethical considerations at the forefront. Nandi-Ndaitwah…