Rebranding introduces new era in Namibia’s ICT sector

Niël Terblanché

Dimension Data, now fully owned by the Ohlthaver & List Group (O&L), unveiled its new brand identity as Mach 10 on Thursday evening.

The step marks a transformative moment for both the company and Namibia’s information and communication technology (ICT) sector.

Namibia’s Minister of Information and Communication Technology, Emma Theofelus commended the forward-thinking leadership of Mach 10 and its role in propelling Namibia towards a more digitally inclusive future.

“In the digital age, technology is a critical enabler for economic growth, job creation, and social development,” she said.

Theofelus commended O&L’s ability to provide cutting-edge IT services and solutions, such as cloud computing and cybersecurity, which are crucial for the competitiveness of the Namibian economy.

“Dimension Data and now Mach 10’s journey in Namibia has been one of continuous growth and innovation, supporting local businesses and contributing significantly to the country’s ICT landscape,” she added.

She added that O&L’s strategic vision for 2029 included the full acquisition of Mach 10.

“The acquisition aligns with the group’s broader goals of leadership in the Fourth Industrial Revolution and sustainability,” she said.

Sven Thieme, O&L’s Executive Chairman reiterated this vision and added that the rebranding is not simply cosmetic but reflects the company’s evolution.

He said that the new identity encapsulates local expertise paired with global knowledge, ensuring that Namibia remains at the forefront of technological advancements in Southern Africa.

“This rebranding means evolution. It means redefining our future by embracing a new identity that reflects our local roots while harnessing global expertise,” he said.

According to Thieme, the rebranding also signals Mach 10’s intent to continue leading the ICT sector by fostering innovation and addressing the unique challenges faced by Namibian businesses.

“The company is committed to helping local businesses thrive in the global digital economy by offering world-class IT solutions tailored to the Namibian market,” he added.

This move comes at a time when the Namibian government is actively promoting digital transformation as a national priority.

Thieme said that Mach 10’s focus on developing local talent and bridging the digital divide is in line with the government’s efforts to enhance connectivity and ensure that all Namibians have access to the opportunities offered by the digital economy.

“It is clear that Mach 10’s rebranding represents a major step forward in Namibia’s journey towards becoming a digitally empowered nation. It is an embodiment of the company’s commitment to technological innovation, local talent development, and economic growth,” he said.

Both Theofelus and Thieme expressed confidence that Mach 10’s new identity will not only boost the ICT sector but also play a critical role in advancing Namibia’s regional and global standing in the digital economy.

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