Martin Endjala
The Namibia Tourism Board (NTB) on Tuesday launched the “Reason to Visit Namibia Roadshow,” which aims to showcase all the unique attractions Namibia offers visitors.
NTB’s acting chief executive officer, Charmaine Matheus, made the announcement in Botswana.
According to Matheus, the roadshow will occur in three cities in Botswana from August 13 to August 15, 2024.
“This initiative aims to showcase the diverse attractions and unique experiences Namibia has to offer travellers, solidifying its status as a premier travel destination in Southern Africa.
The roadshow, according to her, aims to educate potential travellers, travel agents, and local partners about Namibia’s exciting opportunities, which include adventure tourism, eco-tourism, cultural experiences, and family-friendly activities.
The acting CEO said NTB remains open to collaboration and partnership with countries like Botswana and other tourism industries.
Matheus commended all stakeholders from both countries who have come on board to promote the two countries’ diverse cultures and economic opportunities.
NTB’s spokesperson, Flora Quest, said the roadshow further seeks to showcase Namibia’s attractions, including Namibian trade networking opportunities with Botswana tourism businesses.
She said that those looking to plan their adventures in Namibia would have access to special prizes, promotions, and packages.
“Let’s come together to celebrate the beauty of Namibia and the endless possibilities of travel in this majestic country,” she said.
The second secretary of the Namibia High Commission in Botswana, Loide Paulus, said that the roadshow will showcase what Namibia has to offer, asserting that tourism is a gateway to economic and sustainable growth in many countries.
“For this reason, tourism development is no longer a luxury or a choice but a necessity for development. If there is one sector that is the epitome of all. One would be confident to say that tourism is a composite of all as it depicts the essence of human nature,” she said.
She said that tourism is a tool for bridging communication and cultural gaps, as well as disseminating tolerance and openness.
“In the same vein, the government of Namibia and Botswana has taken an unprecedented series of joint actions which are aimed at enhancing the performance of the tourism sector in both countries,” she said.
Paulus said both countries enjoy cordial and bilateral relations, which give both citizens free access to tourism visits.
