CHAMWE KAIRA
De Beers Group has announced that it will provide country of origin data for all newly registered rough diamonds over 1.25 carats sourced from De Beers on the Tracr platform.
Tracr is the world’s leading digital platform for tracing natural diamonds from source to scale.
The company announced that starting in 2025, it will extend this to rough diamonds larger than 1 carat, which is equivalent to approximately 0.5 carats in polished form, thus aligning with the size threshold for new diamond import requirements for G7 countries.
For the first time, this will enable diamond jewelry consumers at scale to engage with the unique journeys their diamonds have taken from source.
The inclusion of specific origin data reinforces De Beers’ commitment to transparency, ethical sourcing, and consumer confidence as it continues to deliver on its Origins strategy.
Alongside an update on its origin strategy, De Beers Group also provided insights into its broader sustainability progress as part of its Building Forever framework, highlighting how the business will focus on priority areas of livelihood, climate, and nature.
Al Cook, CEO of De Beers Group, said: “For the first time in history, we have the technology to provide our customers with the provenance of their diamonds at scale. We know that our clients care deeply about sustainability and want to understand the good their diamonds have done. Our ambition is to offer them the story of every De Beers-sourced diamond, tracing its journey and positive impact from its origin to its crafting.”
Previously, Tracr provided ‘DTC’ origin for all registered diamonds sourced from De Beers Group, confirming that the diamond originated from one of the group’s operations in either Botswana, Canada, Namibia, or South Africa.
This approach reflected De Beers Group’s aggregation process (blending together like-for-like types of diamonds regardless of which of the four countries they were produced in), which is a key component of the value proposition both for diamond producing countries and rough diamond buying customers.
De Beers said with the introduction of new proprietary scanning technology in diamond-producing countries and the application of advanced algorithmic matching enabled by artificial intelligence, Tracr is now able to ‘digitally disaggregate’ diamonds to confirm their specific country of origin.
As De Beers Group implements its Origins strategy, the company said it will continue to evolve and advance the Tracr platform.
Tracr is working with a range of leading businesses and entities across the diamond value chain, increasing its reach across the sector while expanding the share of supply registered on the platform.
