LLPBN targets new markets in the Middle East

Niël Terblanché

Representatives from the Livestock and Livestock Products Board of Namibia (LLPBN) are currently visiting countries in the Middle East to explore the potential of new beef export markets.

The LLPBN will engage prospects in Bahrain, Saudi Arabia, and Egypt.

The initiative is part of a broader effort by the Namibian government to expand its beef export footprint and strengthen economic ties with the region.

Namibia ranks 29th and 35th among the top exporters of fresh and frozen beef globally. Additionally, the country supplies 1.4% of the world’s sheep and goat exports.

Given these figures, the LLPBN’s mission is to secure more market access for Namibian beef, especially from the northern communal areas (NCAs).

In this regard producers from the NCAs already gained access to Qatar.

One of the primary challenges faced by the LLPBN is obtaining Halaal accreditation and certification, which is crucial for accessing Middle Eastern markets.

The board is optimistic that these issues will be resolved soon, paving the way for significant benefits for Namibia’s beef industry.

During their visit, LLPBN representatives are engaging with potential buyers and government officials to promote Namibian beef.

Previous visits to the United Arab Emirates and Qatar have set a precedent, with Namibia successfully securing market access for beef exports to these countries.

According to the LLPBN, the export of beef to Middle Eastern markets promises to bring substantial economic benefits.

The board’s vision aligns with promoting a profitable, vibrant, and quality-driven Namibian meat industry, recognized both locally and internationally.

The Namibian livestock industry has shown resilience despite various challenges, including drought conditions and fluctuating market prices.

In March 2024, Namibia saw a significant increase in livestock marketing activities, with a total of 141 492 cattle, sheep, goats, and pigs being marketed.

This represented an 8.4% year-on-year increase from March 2023.

Namibia’s beef exports have been robust, with the European Union being a key market.

In the first quarter of 2024 alone, Namibia exported 2 936 183 kilograms of beef, marking a 106% increase from the previous year.

The United Kingdom and Norway also remain significant destinations for Namibian beef.

The LLPBN hopes its mission in the Middle East will yield positive outcomes, contributing to the growth and diversification of Namibia’s meat export industry.

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