20
Nov
Karen van der Merwe In an era defined by convenience, speed, and personalisation, the banking industry is undergoing a quiet revolution. No longer confined to branches or apps, banking is becoming embedded in the everyday lives of customers – woven into the experiences they value most. This shift from banking-as-a-product to banking-as-a-lifestyle marks a strategic transformation in how financial institutions must operate to remain relevant. For decades, banks focused on offering products – accounts, loans, cards – designed around internal capabilities. But as technology reshapes consumer expectations, the competitive edge now lies in curating experiences, not just selling services. Customers…
