26
May
Niël Terblanché Despite growing optimism among African consumers, homegrown brands continue to lag in recognition, with the latest Brand Africa 100 rankings revealing that only 11 of the continent’s most admired brands are African, a historic low. The 2025 results, released at a ceremony in Addis Ababa on Friday, reflect a stark mismatch between belief in Africa’s potential and actual support for African-made products. Namibia, like many African countries, stands at a crossroads. While brands such as MTN and Dangote continue to command admiration, broader brand visibility and loyalty remain elusive. The United Nations Under-Secretary-General and Executive Secretary of the…