21
Aug
Victoria I. Shimweefeleni Often, when the term “brand” or “branding” is mentioned, it is mistakenly narrowed down to a specific attribute like a logo, name, design, or even a social media post, packaging, or signage. Although the term brand encompasses numerous definitions, in essence, a brand serves to communicate a unique narrative to customers or target market, foster trust, shape perceptions, and cultivate relationships with them. This makes branding imperative, as it elevates the offering, presenting an opportunity to differentiate it apart from its rivals. Let’s talk nation branding Just as products and services can be branded, so too can…
