22
Aug
Festus Nakatana It is a challenging time for media operations everywhere. Printed media sustainability has been sliding towards the abyss due to declining advertising revenue, reduced circulation, and loss to technology giants. Advertising revenue, in particular, is the lifeblood of newspapers’; ability to remain profitable. This reality rings true in Namibia, considering that circulations of virtually all mainstream print titles are in alarming decline. While some popular media outlets have fully adopted new technologies and advertising models to diversify revenue streams, many are still struggling. They are left to fend for themselves, with no new revenue streams to reshape operations…
