25
Aug
Stefanus Nashama Namibia Investment Promotion and Development Board (NIPDB), says the country’s current marketing strategy is not likely to attract an inflow of foreign direct investments or boost tourism, which are both essential to stimulating economic activities and growth unless urgent steps to develop a national brand are taken. In a media statement the NIPDB Senior Manager for Marketing, Branding and Communications, Catherine Shipushu said as an emerging market, Namibia finds herself frequently competing, either directly or indirectly, with other nations to capture the attention of investors. The current perception of Namibia as ‘Africa’s best-kept secret’ is not likely to…