Staff Writer
Ultimate Safaris has rebranded to ultimate.earth as part of a new focus on conservation, community empowerment and environmental impact across Africa.
The company said the name change reflects a shift beyond traditional safari tourism and positions the brand around protecting natural ecosystems while supporting local communities and sustainable development.
Ultimate.earth’s managing director Tristan Cowley said the company remains committed to conservation, tourism and community partnerships.
“For almost two decades, we have built a reputation for pioneering conservation tourism experiences rooted in authenticity, responsible travel, and meaningful partnerships with local communities and conservancies,” Cowley said.
“This is more than a rebrand. It is a reaffirmation of our belief that conservation, community and commerce can work together to protect wild places and create meaningful impact.”
The company said the transition comes as more international travellers seek tourism experiences linked to environmental and social responsibility.
Ultimate.earth said it plans to strengthen connections between visitors, local communities, wildlife and natural landscapes while expanding its conservation work.
The company also highlighted its work in conservation funding, community partnerships, advocacy, sustainable job creation and investment in Namibia’s natural heritage.
Despite the rebrand, the company said its ownership, leadership and operational team remain unchanged.
It also assured guests and partners that its service standards and conservation approach will continue.As part of the rebrand launch, ultimate.earth released a new brand film and manifesto outlining its future plans and focus on purpose-driven travel.
